Do you think your business or blog need so many social media? The answer is NO. You don’t need to have lots of social media to draw traffic to your business or blog. You do need specific social media that vas majority of world citizen will use and sign up.
Social media is a platform that work to draw audience into your website and it is also work as the communication tools for most of us. However, after internet change overtime. It doesn’t seem to just articulate for meaningful communication but entertainment and news.
Some social media could do advertising for business and build personal branding. It is really awesome how digital media could changes the way we use things these days. It even work to exchange information.
With that many huge benefit that social media could bring to the business. People in the marketing, digital and media fields noticed that the right SEO could potentially even boost the use of social media. They hire the SEO professional with huge amount of salary. Even social media profession such as social media manager or executive have to not only know how to create content, and graphic but also SEO.
Since people still using google search to search by using keyword for the things they needed to know immediately. On this case social media always in the front page. When your social media in the front page alongside with other website that use really good SEO to be able to come in the front page.
Not only that, to be able to be on the 1st search engine page. The particular site have to be visited quite often. Therefore, we are back again to the use of social media.
Now, let’s talk about which of social media that we can use since we cannot just sign up every social media and create different kind of content in every platform.
The hassle will be:
- Social media have to use different kind of template. For example IGTV and YouTube is a video channel platform that have different size and time. One use longer time and large rectangular horizontal size while other use vertical and consist only few minutes of video. Facebook could be use as microblogging platform so does Twitter these days but Twitter won’t catch others who dislike viewing image while Facebook have more freedom to either attach image, link and anything else. Instagram is photo platform that somehow work as a micro blogging however not everyone pay attention to long caption but pretty picture and IG stories.
- The time consuming to create content to each of social media and publish it especially if you are just one man show
- You may attract the wrong audience that lead to zero click and profit. The use of social media have to be with patience. We cannot judge just from 1 post but multiple post with 6 month to a years to know the result. This is where analytics play the role and in every social media platform they set up analytics these days that we can take a look up. Yet, just analytics perhaps only helping us a little bit. Still we need that lead to profit and click.
THE SOCIAL MEDIA BLOGGER NEED
As a blogger, I choose only few social media to bring more viewer to my blog and podcast platform.
People still use Facebook because most other site can be linked to this social media as alternative sign up option.
I always share my newest article on this platform by simple attach the link and excerpt from the blog. That could let audience have insight what they could expect after reading the article.
I won’t say that this social media is dying but less people register their account on this platform after Instagram but still business people still using this platform to share their content.
Not all people wanted to post images since it’s rather ‘blur’ to explain the situation but words. Twitter will always be a micro blogging platform for anyone that doesn’t want to create website, pay domain and host.
It’s much more simple to attach link as well and ask people to discuss directly, yet this platform seems favours less the use of image or video.
My site gained more recognition from this social media platform. Therefore I suggest you to sign up to this platform. MUST!
The easiest social media so far, but gaining followers may be really slow than Instagram. This one even without follower could drag traffic to your blog. All you have to do find some good time to pin your new article. I gain my first follower on my 2nd years of using it, that’s also because I pinned other interesting content for my moodboard. I love Pinterest much! it is so easy to use and most of my board are actually becoming moodboard for other blogger and business too. Tha’t some kind of achievement.
You may also want to join other blogger or content creator board as contributor. Try to pick blogger who have more followers than you, so anyone would be interested to follow your page or board.
Pinterest divide the following system between board and page. You can also save pin or download for future reference. Please don’t use image from this platform because most people are suing this social media, so it is so easy to spot where you get that images.
That’s all of 3 social media that you REALLY NEED, when it comes to rarning your blog traffic. Other will be constant update on 1st years, without expecting payment.
Lastly will be your own dedication and motivation to continue move on, I rarely see people can stand till their 2nd years of bloging, because they thought it is easy made money, when nobody know you. It is not easy. Everything have to be compensated, and on this case is your own time to nurture and let the fruit grow. It doesn’t happened in short time.