SHOP MY FAVORITE

Elemis Peptide4 Thousand Flower Mask
Elemis Peptide4 Thousand Flower Mask
Contour Cosmetics
Contour Cosmetics
Contour Cosmetics All Day Spray (120ml)
Frank Body
Frank Body
Cocoa Scrub
Contour Cosmetics
Contour Cosmetics
Make Your Mark 8 Brush Set - White
RMK
RMK
Moist Cleansing Balm
Contour Cosmetics
Contour Cosmetics
Contour Cosmetics 14 Blending Brush
J.ONE JELLY PACK
J.ONE JELLY PACK
BUTTER LONDON
BUTTER LONDON
PATENT SHINE 10X NAIL LACQUER EARL GREY 11ML
Seoulista Beauty Brightening Instant Facial
Seoulista Beauty Brightening Instant Facial
ILLAMASQUA
ILLAMASQUA
Beyond Powder - Epic
EOS Visibly Soft Smooth Sphere Pure Softness Lip Balm
EOS Visibly Soft Smooth Sphere Pure Softness Lip Balm
Elemis Superfood facial wash
Elemis Superfood facial wash
REAL TECHNIQUES
REAL TECHNIQUES
MINI BRUSH SET TRIO
Contour Cosmetics
Contour Cosmetics
Contour Cosmetics Lip Contour Kit - Rio
The Ordinary
The Ordinary
Niacinamide 10% + Zinc 1%
PRAI PLATINUM Firm & Lift Eye
PRAI PLATINUM Firm & Lift Eye
INC.redible Glazin Over Lip Glaze (Various Shades)
INC.redible Glazin Over Lip Glaze (Various Shades)
Glazin Over Lip Glaze (Various Shades)
LORD & BERRY
LORD & BERRY
TIMELESS KISSPROOF LIPSTICK
Contour Cosmetics
Contour Cosmetics
Contour Cosmetics Spotlight - The Ultimate Illuminating Set
Contour Cosmetics
Contour Cosmetics
Contour Cosmetics Luxury Make Up Bag - White
Regenerate Mouth Wash
Regenerate Mouth Wash
Contour Cosmetics
Contour Cosmetics
Make Your Mark 4 Eye Brush Set - Pink
Grow Gorgeous Cleansing Conditioner
Grow Gorgeous Cleansing Conditioner
Omorovicza Budapest Cleansing Balm
Omorovicza Budapest Cleansing Balm
The Ordinary
The Ordinary
Cold Pressed Argan Oil
Christophe Robin Cleansing Volumizing paste with pure rassoul clay and rose extract
Christophe Robin Cleansing Volumizing paste with pure rassoul clay and rose extract
Dr Lipp
Dr Lipp
Original nipple balm for lips
Illamasqua
Illamasqua
Antimatter Lipstick - Physical
FIRST AID BEAUTY
FIRST AID BEAUTY
FACE CLEANSER (142G)
Contour Cosmetics
Contour Cosmetics
Bounce Highlighter 8g (Various Shades)
The Ordinary
The Ordinary
Organic Virgin Chia Seed Oil
LookFantastic Beauty Box
LookFantastic Beauty Box
February 2019 beauty box
EMMA HARDIE
EMMA HARDIE
Plump and Glow Hydrating Facial Mist
OMOROVICZA
OMOROVICZA
Mineral Touch Beige Asyanyi Korrektor
FIRST AID BEAUTY
FIRST AID BEAUTY
ULTRA REPAIR CREAM (56.7G)
Lumene Lähde Nordic Hydra Hydration Recovery  Aerating Gel Mask
Lumene Lähde Nordic Hydra Hydration Recovery Aerating Gel Mask
Sanctuary Spa
Sanctuary Spa
Lost in the Moment Gift Set
The Ordinary
The Ordinary
Health Skin set
LUMENE
LUMENE
INVISIBLE ILLUMINATION INSTANT GLOW BEAUTY SERUM 30ML (VARIOUS SHADES)
Contour Cosmetics
Contour Cosmetics
Contour Cosmetics 01 Sculpting Brush
Nuxe Creme Fraiche de Beaute
Nuxe Creme Fraiche de Beaute
BILLION DOLLAR BROWS
BILLION DOLLAR BROWS
Universal Brow Pencil
CAUDALIE
CAUDALIE
BEAUTY ELIXIR (100ML)
Look Fantastic Beauty Box
Look Fantastic Beauty Box
The Ordinary
The Ordinary
Alpha Arbutin 2% + Concentrated Serum
Contour Cosmetics
Contour Cosmetics
Prism Rainbow Highlighter
INIKA Baked in a Box – Nurture
INIKA Baked in a Box – Nurture
Contour Cosmetics
Contour Cosmetics
Lip Contour Kit - Vegas
LORD & BERRY MATTE CRAYON PENCIL
LORD & BERRY MATTE CRAYON PENCIL
Lord & Berry 20100 Lipstick Pencil (various colours)
Dr Lipp
Dr Lipp
100 natural Moisturising Colour lip tin in sweet potato
Contour Cosmetics
Contour Cosmetics
Contour Cosmetics Multi Use Contouring Set - Contour Two
Embryolisse Lait – Creme Concentrate
Embryolisse Lait – Creme Concentrate
Seoulista
Seoulista
Super Hydration Instant Facial mask
Contour Cosmetics
Contour Cosmetics
Make Your Mark 8 Brush Set - Pink
Thisworks
Thisworks
In transition camera close up
MONU SKIN Recovery Balm
MONU SKIN Recovery Balm
Contour Cosmetics
Contour Cosmetics
Contour Cosmetics 01 Sculpting Brush
Antipodes Divine Face Oil
Antipodes Divine Face Oil
LOOKFANTASTIC X EVE LOM
LOOKFANTASTIC X EVE LOM
LIMITED EDITION Beauty Box
Omorovicza intensive hydra lifting cream
Omorovicza intensive hydra lifting cream
Contour Cosmetics
Contour Cosmetics
Contour Cosmetics Contour Compact - Contour Original
AVANT SKINCARE
AVANT SKINCARE
R.N.A RADICAL FIRMNESS ANTI-AGEING SERUM 30ML
PIXI Beauty
PIXI Beauty
Rose Tonic
REAL TECHNIQUES
REAL TECHNIQUES
4 MIRACLE COMPLEXION SPONGES
Le Couvent des Minimes Gardener’s Hand Balm 30ml
Le Couvent des Minimes Gardener’s Hand Balm 30ml
Contour Cosmetics
Contour Cosmetics
Make Your Mark 4 Face Brush Set - White
Lord And Berry
Lord And Berry
Brow fixer gel
OMOROVICZA
OMOROVICZA
ILLUMINATING MOISTURISER (50ML)
INC.redible Matte My Day Liquid Lipstick (Various Shades)
INC.redible Matte My Day Liquid Lipstick (Various Shades)
Matte My Day Liquid Lipstick (Various Shades)
KÉRASTASE
KÉRASTASE
LUXURY HAIR TO GO AURA BOTANICA GIFT SET
Contour Cosmetics
Contour Cosmetics
Contour Cosmetics Luxury Make Up Bag - Pink
Rituals Of Sakura Hand Balms
Rituals Of Sakura Hand Balms
With Cherry Blossom and Rice Milk
Dr. Lipp
Dr. Lipp
100 natural Moisturising Colour lip tin in elderberry
Contour Cosmetics
Contour Cosmetics
Pressed Glitter Palette 7 x 1.1g
Manefit Lily Whitening and Brightening
Manefit Lily Whitening and Brightening
Contour Cosmetics
Contour Cosmetics
Make Your Mark 4 Eye Brush Set - White
OMOROVICZA
OMOROVICZA
FIRMING NECK CREAM 50ML
Shop Now
  • The Truth about Brands Selling and Sponsorship

    The Truth about Brands Selling and Sponsorship

    It’s influencer world. These days people open their Instagram first before whatsapp or email app.

    I bet you noticed it too. If you are someone who buy something because your favorite influencer are using the product then please keep reading this article.

    There are several brands that did marketing fairly and use the right method of marketing in Singapore.

    While small business wants to increase sales by using influencers. Small influencer that still growing doesn’t know anything yet and blindly walking into the industry, Some small nasty business taking advantage and using them to do certain things, such as asking them to purchase the product and saying will give the money back to them if they did the exposure or they have success selling something for their brands.

    If you are a brand and receiving this type of email:

    “I will do exposure to you but first pay me back the amount of money that I spent on this product with fee of total xx amount”

    and you roll your eyes, thinking the influencer is insane. The influencer is not 100% insane but because they often are so used to facing this type of unfair conduct from brands/business that asking them to do something insane like that, so they thought that this is how influencing procedure is.

    I gonna tell you my experience with small business that did unfair things for influencer and their buyer, IMO. It begin when the brands asking me to purchase on Shopee SG app, I bet all of those whose in South East Asia know about this. The apps are similar to Etsy. I will skip explaining the different and moving on with the main topic of this blog.

    The brands asked me and other influencers in which the person whom sent the email attached everyone into one email and sent to all of us (it does make me feel like unappreciated as someone who will write the review, try the product, which I probably don’t know if that gonna be harmful to my skin, and taking pictures – in any words, spending my time for it). The email contain a coupon code that can be use during check out in Shopee. They insisted that we all have to do ‘purchase’ through Shopee site.

    Reason of their insistence is because Shopee provide total buyer for us to see and it visible. It will give impression that the store is famous and well-know or profitable so we don’t wary if the product is bad because lots of people purchase it.

    It’s not a weird thing when brands open a shop in Shopee. Drug store brands did that too. It’s common thing to reach more sales. Everything is about sales.. sales and sales..

    I don’t know about how other influencer feeling but I feel a bit sour and unprofessional sending email to all of us in one go, when you are not supposed to expose anyone who get the sponsorship. Well anyway, low budget business hiring low resource people its common things happened these days.

    The coupon didn’t work and they asked me to purchase about $1.50 begging me to do it. I did said to “send the product in my door” which they feel reluctant to do so because of Shopee calculation of buyer. They want to achieve two things:

    1. Exposure on social media

    2. Look legitimate by having lots of buyer on Shopee

    But, giving the influencers only 1 product. Not that I wanted to reveal the business but I notice the amount of people on email and total buyer in app are same amount. This is just my guess but since I get the coupon to be use on the Shopee site. I think what I assume may be right. They wanted to look like a legitimate business, gain trust from potential new buyer by having product popularity that circulated across Instagram and free social media marketing by sending influencer free product, influencer are also acting as buyer, because they purchase directly from Shopee app.

    I did the article already, twice as they promise if they are ‘satisfied’, they will give me one more product and I was thinking back then “Whether you satisfied or not, It’s not my problem”. The person in contact with me is such a pushy. Keep asking if I received the product and already did the article when they even NOT PAYING for blog article at all. Before agreeing to review, I told them “If I like the product I will review, if I don’t like I won’t be reviewing” They agree with the condition that I imply.

    They sent the product over to my door step. Just the product. Nothing about how to use it, ingredients and description to follow. Which later I did research and they committed to their promise of giving me a freedom to review the product

    For sure, if I review so bad. They won’t use it and behind my back probably cursing me already.

    The product is well done but the business practices which camouflaging people into thinking that the product is so good because of total amount of buyer on Shopee app. When in reality the brands give the coupon code to purchase on Shopee app that also calculated as total buyer on the app. This doesn’t feel right for me.

    I have no ideas if this is acceptable in front of influencer and buyer view but for me personally as a buyer, if I know about it, I won’t purchase it.

    First is because they use influencer to review and include them as total buyer on Shopee app (influencer acting as a buyer)

    Second, I have no ideas if the product is really that good because in the first place the buyer is not really a buyer that likes their product.

    Is the business conduct acceptable? Let me know what you think!

    Follow:
    Felicia
    Felicia

    Personal shopper and lifestyle writer. Felicia loves to try different products and service, sharing it on Feliccine.com since 2015.
    Skin condition: dry, dehydrated, sensitive with adult acne.

    Find me on: Web | Twitter | Instagram | Facebook

    Share:

    LOVE OUR FEED?

    * indicates required
    Tell us what you like to receive: