USE IT or LOSE IT: DECIEM/The Abnormal Beauty Company – The Ordinary Natural Moisturizing Factors + HA reviews

USE IT or LOSE IT: DECIEM/The Abnormal Beauty Company – The Ordinary Natural Moisturizing Factors + HA reviews

Taking on the internet and global world by how they set their pricing for THE ORDINARY products, while giving statement that vitamin A in retinol is inferior to those of Vitamin A, yet still selling retinol a products on their website. This Canadian brand of skincare have taken all the attention on beauty world by providing
really attractive name called DECIEM and The Ordinary is one of several brands that are part of a larger company whose tag line is “The Abnormal Beauty Company,” that is not ordinary at all.

According to company founder Brandon Truaxe, “DECIEM exists to create beauty brands with one mission common amongst them: to marry function, design and authenticity.”

Much more to say about the product is about becoming “The Abnormal Beauty Company” by regularly telling people in general about the negativity of AHA and BHA yet they sell it out sell AHA and BHA products, also they pointed out that they dislike the use of silicones in skincare yet they using it on their product. I happened to have no ideas about how their marketing strategy is but maybe this all is about their strategy to gain public attention and yes, they manage to get the popularity.

Review from Beautypedia stated

“Low prices are great, but not when the trade-off is getting less than your skin deserves.”

Natural Moisturizing Factors + HA is a non-greasy moisturizer with special hydrating compounds that are found naturally in healthy skin. This treatment offers immediate and long-lasting hydration and protects the skin against moisture loss. It replenishes compounds found in healthy, well-hydrated skin that may have depleted over time.

Key ingredients:

Natural Moisturizing Factors: elements found naturally in the skin that keep it healthy, hydrated, and protected. They include amino acids, fatty acids, triglycerides, urea, ceramides, phospholipids, glycerin, saccharides, and sodium PCA.


Aqua (Water), Caprylic/Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium PCA, PCA, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Triolein, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Pentylene Glycol, Triethanolamine, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin.

Use it with Hyaluronic acid: boosts the skin’s moisture content for a plump, supple, and smooth appearance

How to Use Apply a small amount to your skin after serums and water-based products as needed.

Size: 30 ml

pH: 6.5-7

Price: $5.80

Where I buy? Beautylish, free deliver to Singapore above $ 75.00

Who is it for? All skin type. Dry to very dry skin will need to re-think to purchase this product as it’s not going to supply your skin with enough moisturiser.

What is so unique about the product? The product is from DECIEM, the famous skincare brand that produce a high quality skincare

Is the ingredients safe or skin friendly? safe and skin friendly. It is Oil-free and Silicone-free.

Is there any trouble during the test? None.

Is the brand test on animal or sold in territories that conduct animal testing? Cruelty free brand.

Is the ingredients: Vegan/Organic/Man Made/Natural? Vegan.

Q: I have acne-prone or oily skin. Can I use Natural Moisturizing Factors + HA?
A: This product has a lightweight, non-greasy texture that won’t leave an oily finish, so it may be suitable for oily or acne-prone skin. Because everyone’s skin is different, we recommend patch testing any new product before adding it to your routine.

Q: I’m pregnant or breastfeeding. Is Natural Moisturizing Factors + HA safe for me?
A: This product is considered safe for use while pregnant or breastfeeding, but it’s best to check with your healthcare provider first.

Q: Will Natural Moisturizing Factors + HA make my skin matte?
A: No. This product leaves skin soft and well-hydrated—neither noticeably matte or dewy. To achieve a matte finish, try High-Adherence Silicone Primer.

Q: Does Natural Moisturizing Factors + HA have SPF?
A: No. We recommending using an additional sunscreen during the day.


Plastic tube packaging with standard quality. The Ordinary stick with grey and white color.



The test of the product take about 1 month. I test the product with Hyaluronic Acid from The Ordinary. Upon the test, there is no skin problem happened, but the product do not give my dry skin with enough moisturiser. This is lightweight and non-greasy cream.

Will I recommend the product? Yes.

Will I re-purchased the product?No.

Shop with Beautylish

I ordered on 27/04 order confirm

29/4 order shipped – got the text message from FEDEX

02/05 received reminder from FEDEX about my order and it delivered into my doorstep.

Delivery so fast from US to Singapore. Really a perfect service, wrapped in box with bubble wrap. Receive in perfect condition. Beautylish use FEDEX to deliver the product.

Overall experience: very satisfy Perfect service 5 out of 5. Love the flexibility of the purchasing.

The only things that concerned:

  • No coupon discount/no promotion/ other related things to reducing the price for new customer, unlike CULT BEAUTY that give you coupon discount 5% (because I am such a cheapskate person.
  • Not all The Ordinary products is available.

HOWEVER, The Ordinary on Beautylish is much cheaper than that on DECIEM online website and have to pay for the shipping fees, unless you buy above 200.00. BUT, If you buy in Victoria Health is much cheaper than Beautylish price – yet still don’t know if the shipping fees is free


Have you try The Ordinary skincare? This social media famous skincare is by DECIEM, which very popular in making a good quality product. Share your thought. Your input is valuable to us. Thank you!



Former beauty advisor sharing her beauty receipts and secret in beauty world on this site. Chirping about social media/influencer world on Podcast [Rumble Bumble with Felicia], available on Iheartradio, Spotify, Apple Podcast, Deezer, Castbox and Spreaker.

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